Itadori Store

The highest quality Matcha is exclusively grown and produced in the rolling hills of Uji, in the ancient city of Kyoto. Japanese tea culture, such as the tea ceremony, was developed in Kyoto. It is one of the reasons the techniques of growing highest grade Matcha intensively accumulated in the Uji region.

Matcha Premium is one of the highest quality Matcha teas produced in Japan.

Matcha Premium is carefully grown close to the river, where the soil is very fertile. Rich soil creates the characteristic mellow and deep taste. Our Matcha Premium is grown in the shade for 20 to 30 days before harvest by the way of "Tana" which requires skillful technique and great care. Excellent noble aroma is created by the shaded from sunlight of the "Tana" technique.

You can taste the difference. Thanks to these special conditions and growing techniques, Matcha Premium is smooth and mellow, with a deep taste and noble aroma. It is perfect for Koicha (thick and strong matcha) and Usucha (thin and weak matcha).